by Hassan del Campo

Risk, like the word failure, can recall a negative sentiment in the mind. But, this is all a matter of perspective. When you begin to understand that risk is a spectrum of outcomes that can take place, of which you have some control, then opportunities become something that you can create rather than have happened to you.

The decisions I make for my business, career, and life come from this premise. Predictably, we search for assurance in our choices. The challenge is how we reconcile our emotions in the decision-making process. It may feel like a…

by Hassan del Campo,

Everyone wants their brand to be memorable. And often, that begins with the website — the most standard tool we have as entrepreneurs. But, sometimes standing out, through your website’s unique domain name, can also keep you out of certain situations — and in some cases, out of someone’s inbox. We learned this after we registered an alternative top level domain, .DESIGN for a business, and discovered that it wasn’t as “user-friendly” as the common .COM or .ORG domains. It’s the small details that we don’t think about, like, how the domain appears on a business…

by Hassan del Campo

When it comes to business strategies, horizontal and vertical integration are two terms that are sure to find their way in a boardroom conversation, whether by example or suggestion. For the emerging microbusiness owner or small business, they may not be relevant at this stage, but it’s helpful to get familiar with these concepts. More importantly, they provide the foundation and context for a business strategy that’s finally earned a name. But first, the basics.

What is Vertical Integration?

In business and economics, vertical integration occurs when a company owns two or more stages of the supply chain of a…

For the entrepreneur getting the first client is one of the most challenging hurdles and milestones to overcome. And yet, sometimes, for whatever reason, we self-sabotage ourselves by allowing opportunities to fend on their own instead of seizing the moment. Other times we take opportunities for granted out of an aversion for preparation. But, as the adage goes Failing to plan is planning to fail. We know we should respond to that email. We know we should follow-up with that person we connected with at that fancy networking event. But we don’t. We put it off. …

by Hassan del Campo, Social Mediums

One early morning, while lying in the comfort of my bed, I commanded my Amazon Echo Dot, placed on the opposite end of my bedroom, to set a reminder to call my niece on her upcoming birthday. I had just been awoken by five alarms, set thirty minutes apart, scheduled the night before.

Often these are how my mornings start — talking to a soul-less, black hockey puck with phrases like “Alexa, stop.” and “Alexa, what’s my flash briefing?” …

by Hassan del Campo, Social Mediums

Eventbrite is a mainstay in our arsenal of marketing and branding tools. For the new entrepreneur or seasoned business owner, the platform can be highly effective beyond its intended purpose. Aside from being a popular site for promoting events, Eventbrite is good for SEM and reaching audiences organically (hi, Facebook).

Below we unlock some insights we’ve discovered along the way; highlighting those which have proven most effective. Yes, this is our Do’s and Don’ts of Eventbrite.

Things you should already be doing.

  1. Choose or create a good event image. First impressions matter.
  2. From what we can tell there’s no implied…

by Hassan del Campo, Social Mediums

While there’s still an ongoing debate as to the efficacy of hashtags, most would agree that there are some very practical and effective uses. This rings especially true when we delve into the social beast that is Instagram — whose platform is essentially designed for its use. #Facts

The truth behind marketing is that nobody knows what they’re doing and only a few kindaknow what they’re doing. Experimentation is the modus operandi around these parts, but we empathize with those trying to stay up-to-date with the ever-changing spectrum of what works and what works…

As business owners, we often think of customer service as a conditional, momentary instance centered around the exchange of goods and services between our business and another person. The reality is that there is an afterlife of our customer service that continues to live on to the detriment or benefit of our business.

Most businesses gain customers through referrals from existing clients.

Consider that every customer you serve is part of an invisible network made up of an intimate web of connections. The members of that network may not be familiar with your business but would be ideal customers. How do you breakthrough?

Approach customer service as a part…

by Hassan del Campo, Social Mediums

One of most effective ways to grow your business is by inviting others to contribute to your success.

Whether you realize or not, the success of your business is directly connected to the cooperation of others — to gather, galvanize, and advocate around your idea. Often as entrepreneurs, we internalize the journey towards entrepreneurship as a singular experience, in which we are the protagonists of our very own, unpublished success story. And we would be justified in doing so. …

“Book experiences designed and led by some of the most interesting people out there. You’ll get to unleash the sushi chef or street artist you’ve always wanted to be.” — Airbnb

by Hassan del Campo, Social Mediums

Today I attended an unveiling of sorts from Airbnb’s local Los Angeles offices about their newest platform — Airbnb Experiences. The platform allows users to “create unique experiences around your city, and earn extra money by bringing others along.”

The concept sounds nearly equal to Side Tours, a platform that arrived a couple of years ago offering alternative and eclectic tours from locals…

Hassan del Campo

Los Angelino. Social Entrepreneur. Full-time chillaxer. Wannabe artist. Founder of

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