Uncertainty meets Opportunity in the Metaverse: A New Domain for Small Businesses? As an entrepreneur, the word metaverse signals either cautious curiosity or ambivalent anxiety. Alliteration aside, not everyone can fully grasp the notion that life can exist on the other side of new technology, experientially. …

by Hassan del Campo Risk, like the word failure, can recall a negative sentiment in the mind. But, this is all a matter of perspective. …

by Hassan del Campo, Everyone wants their brand to be memorable. And often, that begins with the website — the most standard tool we have as entrepreneurs. But, sometimes standing out, through your website’s unique domain name, can also keep you out of certain situations — and in some cases…

by Hassan del Campo When it comes to business strategies, horizontal and vertical integration are two terms that are sure to find their way in a boardroom conversation, whether by example or suggestion. For the emerging microbusiness owner or small business, they may not be relevant at this stage, but…

For the entrepreneur getting the first client is one of the most challenging hurdles and milestones to overcome. And yet, sometimes, for whatever reason, we self-sabotage ourselves by allowing opportunities to fend on their own instead of seizing the moment. Other times we take opportunities for granted out of an…

by Hassan del Campo, Social Mediums One early morning, while lying in the comfort of my bed, I commanded my Amazon Echo Dot, placed on the opposite end of my bedroom, to set a reminder to call my niece on her upcoming birthday. …

by Hassan del Campo, Social Mediums Eventbrite is a mainstay in our arsenal of marketing and branding tools. For the new entrepreneur or seasoned business owner, the platform can be highly effective beyond its intended purpose. …

by Hassan del Campo, Social Mediums While there’s still an ongoing debate as to the efficacy of hashtags, most would agree that there are some very practical and effective uses. This rings especially true when we delve into the social beast that is Instagram — whose platform is essentially designed…

As business owners, we often think of customer service as a conditional, momentary instance centered around the exchange of goods and services between our business and another person. …