How to use Eventbrite as a Small Business

Things you should already be doing.

  1. Choose or create a good event image. First impressions matter.
  2. From what we can tell there’s no implied character limit for the event description, so use it! Just enough information to help your audience understand exactly what they should expect from attending your event will suffice. Be descriptive. This especially applies if you’re hosting a paid event. If you want people to shell out money you must be transparent about what they will receive in return. If you really want to go the extra mile, you can include an FAQ section.
  3. Check “Link to Facebook and Twitter”, because you should probably have at least one of those. You can even schedule tweets about your event through Hootsuite, directly from Eventbrite.
  4. Complete your Organizer Profile and create others if/when appropriate.

Some of our best practices when using Eventbrite.

  • “Emails to Attendees” is a powerful, underutilized feature to engage with your participants before and after the event. Use call-to-actions, personalized messages, follow up messages, surveys, etc. to keep your audience in your funnel.
  • Publish your event under different event types and topics to target your audience more strategically. But, don’t abuse the feature. Stay within relevant topics and subcategories. We recommend limiting duplicate events to three, to avoid coming across spammy.
  • A/B Test your event names. Remember our post about email subject lines? The same concept applies here. Choose relevant (consider your keywords) titles that grab attention and encourage clicks. While much of the optimization takes place within the body of the event page, all your work will be for naught if no one is encouraged to see more of your event.
  • Overbook. Yes, we mean if you’re looking to host a first-time homebuyer workshop and you can only accommodate fifteen people, set your available ticket quantity to 25 or more. Unless you’re really, really confident that everyone that RSVPs will show up, it’s not a bad idea to overcompensate for no-shows by adding an additional 10–15 tickets on top. Another way to look at this is as an indirect way to capture emails. You may anticipate only 10 attendees, but you can collect 100 emails, of which 90% won’t even attend. Which is OK, because you can still retarget and engage your no-shows through a follow-up message (see “Emails to Attendees”).

You can host digital events too.

Use your real estate.

  • While not required, the ticket description is a great place to offer additional details and even plug in a promotion. For instance, we used our ticket description to include a special coupon for attendees.
  • The Order Confirmation and Waitlist Settings pages are other areas to optimize. Find them at Manage > Order Options > Order Confirmation and Manage > Waitlist Settings respectively.

Use Extensions.




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Hassan del Campo

Hassan del Campo


Los Angeleño. Social entrepreneur. Data ethusiast. Digital marketer.